Born Again Studio: Boosting Visibility in Granada
Born Again Studio: Boosting Visibility in Granada
A sleek new website and optimized Google Business Profile that helped a Granada tattoo studio stand out and attract more walk-in and booked clients.
Overview
2024
Born Again Tattoo Studio
Born Again Tattoo Studio is located in the historic center of Granada, Spain, and specializes in custom tattoo artistry. Despite their talented team and loyal clients, their online presence wasn’t matching the studio’s reputation. Their old website was outdated, slow, and not mobile-friendly — a serious problem since most potential clients discover tattoo shops through their phones while browsing styles.
On top of that, their Google Business Profile was incomplete and poorly optimized. Images were outdated, opening hours were inconsistent, and their profile wasn’t showing up for “tattoo studio Granada” or other high-intent local searches. The result: strong word-of-mouth referrals but a weak flow of new customers from search. They needed a digital presence that looked as sharp as their ink and could convert curious visitors into booked appointments.
Born Again Tattoo Studio is located in the historic center of Granada, Spain, and specializes in custom tattoo artistry. Despite their talented team and loyal clients, their online presence wasn’t matching the studio’s reputation. Their old website was outdated, slow, and not mobile-friendly — a serious problem since most potential clients discover tattoo shops through their phones while browsing styles.
On top of that, their Google Business Profile was incomplete and poorly optimized. Images were outdated, opening hours were inconsistent, and their profile wasn’t showing up for “tattoo studio Granada” or other high-intent local searches. The result: strong word-of-mouth referrals but a weak flow of new customers from search. They needed a digital presence that looked as sharp as their ink and could convert curious visitors into booked appointments.
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
Alejandro
Founder & Lead Tattoo Artist
Process
Discovery & Branding: We met with Alejandro to understand the studio’s vision, aesthetic, and typical clientele. The brand had a modern-gothic edge, so we designed the website to match — dark backgrounds, clean typography, and bold photo showcases.
Website Redesign in Framer: We rebuilt their site from scratch with Framer, focusing on speed, mobile-first design, and booking conversions. The homepage featured hero photography of tattoos, an artist portfolio gallery, a pricing guide, and a clear “Book Your Session” call-to-action.
Google Business Profile Optimization: We fully updated their Google listing — correct NAP (name, address, phone), consistent business hours, service categories, and high-quality photos. We also added keyword-rich descriptions and encouraged satisfied customers to leave reviews.
SEO Enhancements: Local SEO tactics included schema markup, alt-text for tattoo images, and embedding a Google Maps location directly on the site for directions.
Conversion Strategy: Integrated a booking form connected to their preferred scheduling system, added WhatsApp click-to-chat for direct inquiries, and highlighted recent work in a “Fresh Ink” section updated regularly.
Discovery & Branding: We met with Alejandro to understand the studio’s vision, aesthetic, and typical clientele. The brand had a modern-gothic edge, so we designed the website to match — dark backgrounds, clean typography, and bold photo showcases.
Website Redesign in Framer: We rebuilt their site from scratch with Framer, focusing on speed, mobile-first design, and booking conversions. The homepage featured hero photography of tattoos, an artist portfolio gallery, a pricing guide, and a clear “Book Your Session” call-to-action.
Google Business Profile Optimization: We fully updated their Google listing — correct NAP (name, address, phone), consistent business hours, service categories, and high-quality photos. We also added keyword-rich descriptions and encouraged satisfied customers to leave reviews.
SEO Enhancements: Local SEO tactics included schema markup, alt-text for tattoo images, and embedding a Google Maps location directly on the site for directions.
Conversion Strategy: Integrated a booking form connected to their preferred scheduling system, added WhatsApp click-to-chat for direct inquiries, and highlighted recent work in a “Fresh Ink” section updated regularly.
Outcome
The transformation was immediate. Within the first 60 days of launch, the studio saw a 48% increase in website traffic, most of it from local searches like “tattoo shop Granada” and “custom tattoo near me.” The new site averaged a 4.6% conversion rate on booking inquiries, and their Google profile began showing in the top 3 map pack results for core keywords.
Reviews increased by 27% after we implemented a review follow-up system, which boosted credibility even further. Walk-ins also rose as the improved profile made the shop easier to find for tourists in Granada’s city center. Alejandro reported that the new site not only attracted more clients but also gave them more confidence in showcasing the studio’s artistry online.
The transformation was immediate. Within the first 60 days of launch, the studio saw a 48% increase in website traffic, most of it from local searches like “tattoo shop Granada” and “custom tattoo near me.” The new site averaged a 4.6% conversion rate on booking inquiries, and their Google profile began showing in the top 3 map pack results for core keywords.
Reviews increased by 27% after we implemented a review follow-up system, which boosted credibility even further. Walk-ins also rose as the improved profile made the shop easier to find for tourists in Granada’s city center. Alejandro reported that the new site not only attracted more clients but also gave them more confidence in showcasing the studio’s artistry online.
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If you are ready for a change or have an idea you believe in, let’s talk about it. Contact us and stand by for a quick reply.
If you are ready for a change or have an idea you believe in, let’s talk about it. Contact us and stand by for a quick reply.
Get in Touch With Us
Discover the new way of online marketing.
Ready to take your business to the next level? Fill out the form below.
Get in Touch With Us
Discover the new way of online marketing.
Ready to take your business to the next level? Fill out the form below.