Turning short‑form Meta ads + Framer refresh into a 3.1× ROAS growth engine.
Overview
2024
Café Miel
Café Miel is a boutique coffee shop in Madrid with a loyal local customer base. After a store renovation, their foot traffic dropped and online ordering became their main source of revenue. The problem? Their website buried the ordering button, requiring multiple clicks before a customer could even see the menu. Meanwhile, their Meta ads were polished but lacked authenticity, failing to resonate with their younger audience that valued real, relatable content. The café needed a campaign that made ordering seamless and ads that felt less like corporate commercials and more like something a friend would post.
Café Miel is a boutique coffee shop in Madrid with a loyal local customer base. After a store renovation, their foot traffic dropped and online ordering became their main source of revenue. The problem? Their website buried the ordering button, requiring multiple clicks before a customer could even see the menu. Meanwhile, their Meta ads were polished but lacked authenticity, failing to resonate with their younger audience that valued real, relatable content. The café needed a campaign that made ordering seamless and ads that felt less like corporate commercials and more like something a friend would post.
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
Marta
Owner
Process
KitCat approached this project with a blend of CRO and performance creative. First, we redesigned the Café Miel website in Framer, building a one-page scroll experience with a bold “Order Now” button front and center, ensuring zero friction. Then, we created ad creatives in the style of UGC (user-generated content), using AI-assisted influencer tools to mimic handheld phone recordings, casual voiceovers, and quick transitions. Instead of staged studio shots, the ads highlighted their signature drinks with bold on-screen price tags and captions that matched local slang. To encourage repeat purchases, we introduced an offer ladder strategy: Week 1 launched with a BOGO latte deal, followed by a pastry add-on discount the next week. Campaigns were structured with Advantage+ placements, feeding the algorithm product-level data via a catalog of their top sellers. Every week, we rotated out low-performing creatives based on thumb-stop rates, ensuring fresh and engaging content. Within six weeks, the café not only regained momentum but turned their ads into a consistent sales engine.
KitCat approached this project with a blend of CRO and performance creative. First, we redesigned the Café Miel website in Framer, building a one-page scroll experience with a bold “Order Now” button front and center, ensuring zero friction. Then, we created ad creatives in the style of UGC (user-generated content), using AI-assisted influencer tools to mimic handheld phone recordings, casual voiceovers, and quick transitions. Instead of staged studio shots, the ads highlighted their signature drinks with bold on-screen price tags and captions that matched local slang. To encourage repeat purchases, we introduced an offer ladder strategy: Week 1 launched with a BOGO latte deal, followed by a pastry add-on discount the next week. Campaigns were structured with Advantage+ placements, feeding the algorithm product-level data via a catalog of their top sellers. Every week, we rotated out low-performing creatives based on thumb-stop rates, ensuring fresh and engaging content. Within six weeks, the café not only regained momentum but turned their ads into a consistent sales engine.
Outcome
3.1× blended ROAS
+61% online orders
+42% add‑to‑cart rate
−27% CPA vs baseline
3.1× blended ROAS
+61% online orders
+42% add‑to‑cart rate
−27% CPA vs baseline
More Projects
If you are ready for a change or have an idea you believe in, let’s talk about it. Contact us and stand by for a quick reply.
If you are ready for a change or have an idea you believe in, let’s talk about it. Contact us and stand by for a quick reply.
Get in Touch With Us
Discover the new way of online marketing.
Ready to take your business to the next level? Fill out the form below.
Get in Touch With Us
Discover the new way of online marketing.
Ready to take your business to the next level? Fill out the form below.