Kong Massage: Driving Local Clients with PPC + Website Redesign
Kong Massage: Driving Local Clients with PPC + Website Redesign
A PPC strategy and new website that boosted bookings and lowered cost-per-lead for a massage studio in Columbus, Ohio.
Overview
2023
Kong Massage
Kong Massage is a family-owned massage studio in Columbus, Ohio, offering therapeutic and relaxation services. Despite offering excellent treatments, they faced a problem many local businesses encounter: their old website was outdated, hard to navigate, and didn’t reflect the quality of their services. On top of that, they had never run paid ads, relying entirely on referrals and sporadic organic traffic. This meant they were invisible to potential customers searching “massage near me” or “Columbus massage therapy” online. With competitors investing heavily in both web presence and PPC, Kong Massage was missing out on a steady stream of new clients. They turned to KitCat to modernize their online presence and bring in bookings through paid search.
Kong Massage is a family-owned massage studio in Columbus, Ohio, offering therapeutic and relaxation services. Despite offering excellent treatments, they faced a problem many local businesses encounter: their old website was outdated, hard to navigate, and didn’t reflect the quality of their services. On top of that, they had never run paid ads, relying entirely on referrals and sporadic organic traffic. This meant they were invisible to potential customers searching “massage near me” or “Columbus massage therapy” online. With competitors investing heavily in both web presence and PPC, Kong Massage was missing out on a steady stream of new clients. They turned to KitCat to modernize their online presence and bring in bookings through paid search.
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
Sarah Kong
Owner & Licensed Massage Therapist
Process
Website Development: We built a new site in Framer that was modern, mobile-friendly, and designed with conversion in mind. Service categories were clearly outlined (deep tissue, Swedish, couples massage, etc.), and every page featured quick CTAs like “Book Now” and “Call Us Today.” A gallery showcased the spa atmosphere, helping potential clients feel at ease before booking.
Conversion-Ready Design: Integrated online booking software and added a click-to-call button for mobile visitors. Clear directions, parking info, and opening hours were added to reduce friction for new customers.
PPC Setup: Launched Google Ads campaigns targeting high-intent keywords like “massage Columbus Ohio,” “therapeutic massage near me,” and “couples massage Columbus.” We structured campaigns with single-keyword ad groups (SKAGs) to increase ad relevance.
Ad Copywriting: Wrote compelling, action-oriented ads with strong offers (“Book Today — Relaxation Starts Here”) and extensions (callouts, sitelinks, and location extensions).
Tracking & Optimization: Set up conversion tracking in GA4 and Google Ads to measure calls, booking form completions, and direction requests. Over the first weeks, we refined the campaigns by eliminating low-performing keywords, adjusting bids, and A/B testing headlines.
Local Presence Boost: Aligned PPC campaigns with updated Google Business Profile details, ensuring brand consistency and maximizing map pack + paid ad synergy.
Website Development: We built a new site in Framer that was modern, mobile-friendly, and designed with conversion in mind. Service categories were clearly outlined (deep tissue, Swedish, couples massage, etc.), and every page featured quick CTAs like “Book Now” and “Call Us Today.” A gallery showcased the spa atmosphere, helping potential clients feel at ease before booking.
Conversion-Ready Design: Integrated online booking software and added a click-to-call button for mobile visitors. Clear directions, parking info, and opening hours were added to reduce friction for new customers.
PPC Setup: Launched Google Ads campaigns targeting high-intent keywords like “massage Columbus Ohio,” “therapeutic massage near me,” and “couples massage Columbus.” We structured campaigns with single-keyword ad groups (SKAGs) to increase ad relevance.
Ad Copywriting: Wrote compelling, action-oriented ads with strong offers (“Book Today — Relaxation Starts Here”) and extensions (callouts, sitelinks, and location extensions).
Tracking & Optimization: Set up conversion tracking in GA4 and Google Ads to measure calls, booking form completions, and direction requests. Over the first weeks, we refined the campaigns by eliminating low-performing keywords, adjusting bids, and A/B testing headlines.
Local Presence Boost: Aligned PPC campaigns with updated Google Business Profile details, ensuring brand consistency and maximizing map pack + paid ad synergy.
Outcome
The combined web redesign and PPC strategy transformed Kong Massage’s client acquisition. Within the first 45 days, the studio generated a 54% increase in new client bookings compared to the prior period. The Google Ads campaigns achieved an average conversion rate of 9.8% with a cost-per-lead of just $21, significantly below the local industry benchmark. Calls from ads doubled, and the studio began booking out peak evening slots weeks in advance. The new website’s professional design boosted trust, reducing bounce rates by 36% and increasing time-on-site. By month three, PPC had become their most reliable new-client channel, driving consistent traffic and conversions. Sarah reported that she finally felt competitive with larger spas in the area — without the need for a massive ad budget.
The combined web redesign and PPC strategy transformed Kong Massage’s client acquisition. Within the first 45 days, the studio generated a 54% increase in new client bookings compared to the prior period. The Google Ads campaigns achieved an average conversion rate of 9.8% with a cost-per-lead of just $21, significantly below the local industry benchmark. Calls from ads doubled, and the studio began booking out peak evening slots weeks in advance. The new website’s professional design boosted trust, reducing bounce rates by 36% and increasing time-on-site. By month three, PPC had become their most reliable new-client channel, driving consistent traffic and conversions. Sarah reported that she finally felt competitive with larger spas in the area — without the need for a massive ad budget.
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If you are ready for a change or have an idea you believe in, let’s talk about it. Contact us and stand by for a quick reply.
If you are ready for a change or have an idea you believe in, let’s talk about it. Contact us and stand by for a quick reply.
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Discover the new way of online marketing.
Ready to take your business to the next level? Fill out the form below.
Get in Touch With Us
Discover the new way of online marketing.
Ready to take your business to the next level? Fill out the form below.