Oriental Massage & Spa: More Bookings Through Web & Local SEO
Oriental Massage & Spa: More Bookings Through Web & Local SEO
A website refresh and local SEO improvements that boosted visibility and increased bookings for a Columbus-based massage studio.
Overview
2024
Oriental Massage & Spa
Oriental Massage & Spa is a wellness studio in Granada offering therapeutic and relaxation treatments to both locals and tourists. Despite glowing in-person reviews, their digital presence wasn’t bringing in new business. The old website was dated, slow to load on mobile, and didn’t reflect the tranquil atmosphere of the spa. Worse, their Google Business Profile was underutilized, missing service details, photos, and proper category tags, meaning they weren’t appearing in map searches for “massage Granada” or “spa near me.” Walk-ins and bookings suffered, and Mei Lin reached out to KitCat to create a professional online presence that matched the studio’s calming experience and to capture clients searching online.
Oriental Massage & Spa is a wellness studio in Granada offering therapeutic and relaxation treatments to both locals and tourists. Despite glowing in-person reviews, their digital presence wasn’t bringing in new business. The old website was dated, slow to load on mobile, and didn’t reflect the tranquil atmosphere of the spa. Worse, their Google Business Profile was underutilized, missing service details, photos, and proper category tags, meaning they weren’t appearing in map searches for “massage Granada” or “spa near me.” Walk-ins and bookings suffered, and Mei Lin reached out to KitCat to create a professional online presence that matched the studio’s calming experience and to capture clients searching online.
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
Mei Lin
Owner & Licensed Massage Therapist
Process
Brand & Experience Translation: We worked with Mei Lin to understand the spa’s philosophy of blending traditional Eastern massage techniques with a modern wellness feel. This inspired a visual design using warm neutrals, soft imagery, and a focus on client comfort.
Website Redesign in Framer: We built a clean, fast-loading website with clear service sections (e.g., Thai massage, hot stone therapy, couples sessions) and calming visuals. The homepage was designed to highlight relaxation while still being conversion-focused, with “Book Now” CTAs placed strategically throughout.
Booking & Contact Integration: We added an easy-to-use online booking form, WhatsApp direct chat, and Google Maps embedding for easy directions. This gave clients multiple ways to get in touch instantly.
Local SEO Optimization: Updated their Google Business Profile with complete service menus, professional photography, and accurate hours. Categories like “Massage Therapist” and “Spa” were added to ensure high local visibility.
Content & SEO Improvements: Added keyword-rich descriptions, FAQ schema (e.g., “Do you accept walk-ins?”), and optimized image alt-text around terms like “massage in Granada” to capture non-brand search traffic.
Trust & Reviews: Encouraged existing clients to leave Google reviews post-session, with a review link included in follow-up messages.
Brand & Experience Translation: We worked with Mei Lin to understand the spa’s philosophy of blending traditional Eastern massage techniques with a modern wellness feel. This inspired a visual design using warm neutrals, soft imagery, and a focus on client comfort.
Website Redesign in Framer: We built a clean, fast-loading website with clear service sections (e.g., Thai massage, hot stone therapy, couples sessions) and calming visuals. The homepage was designed to highlight relaxation while still being conversion-focused, with “Book Now” CTAs placed strategically throughout.
Booking & Contact Integration: We added an easy-to-use online booking form, WhatsApp direct chat, and Google Maps embedding for easy directions. This gave clients multiple ways to get in touch instantly.
Local SEO Optimization: Updated their Google Business Profile with complete service menus, professional photography, and accurate hours. Categories like “Massage Therapist” and “Spa” were added to ensure high local visibility.
Content & SEO Improvements: Added keyword-rich descriptions, FAQ schema (e.g., “Do you accept walk-ins?”), and optimized image alt-text around terms like “massage in Granada” to capture non-brand search traffic.
Trust & Reviews: Encouraged existing clients to leave Google reviews post-session, with a review link included in follow-up messages.
Outcome
The new website created a professional and inviting online presence that reflected the spa’s brand identity. Within three months, Oriental Massage & Spa saw a 62% increase in organic traffic and began consistently ranking in the top 3 Google Map Pack results for “massage Granada” and “spa Granada.” Online bookings increased by 41%, while walk-ins rose as tourists discovered the studio via improved local search results. The addition of client reviews further built trust, helping the spa reach over 100 Google reviews with an average rating of 4.9 stars. Mei Lin reported that her team’s schedule is now regularly full, with weekends booked out in advance — a major shift from the slower periods before the project.
The new website created a professional and inviting online presence that reflected the spa’s brand identity. Within three months, Oriental Massage & Spa saw a 62% increase in organic traffic and began consistently ranking in the top 3 Google Map Pack results for “massage Granada” and “spa Granada.” Online bookings increased by 41%, while walk-ins rose as tourists discovered the studio via improved local search results. The addition of client reviews further built trust, helping the spa reach over 100 Google reviews with an average rating of 4.9 stars. Mei Lin reported that her team’s schedule is now regularly full, with weekends booked out in advance — a major shift from the slower periods before the project.
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If you are ready for a change or have an idea you believe in, let’s talk about it. Contact us and stand by for a quick reply.
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Discover the new way of online marketing.
Ready to take your business to the next level? Fill out the form below.
Get in Touch With Us
Discover the new way of online marketing.
Ready to take your business to the next level? Fill out the form below.