Scaling SEO + CRO to drive +120% revenue in 90 days.
PROJECT OVERVIEW
PAWSOME is an Austria-based online shop with its own Viennese factory, creating handcrafted, custom-made dog accessories—collars, leashes, harnesses, and dog tags—built from robust premium materials.
As a premium, craft-first brand (with perks like personal customer service, free shipping thresholds, and a 365-day guarantee), the website needed to do two things fast: get found by the right dog owners and make choosing the right product/set feel effortless—so more visitors turned into happy customers (and stayed that way).
PAWSOME is an Austria-based online shop with its own Viennese factory, creating handcrafted, custom-made dog accessories—collars, leashes, harnesses, and dog tags—built from robust premium materials.
As a premium, craft-first brand (with perks like personal customer service, free shipping thresholds, and a 365-day guarantee), the website needed to do two things fast: get found by the right dog owners and make choosing the right product/set feel effortless—so more visitors turned into happy customers (and stayed that way).
OUR APPROACH
We kicked things off with a full SEO audit to spot keyword gaps and quick-win schema upgrades. Then we rebuilt key product detail pages to sell outcomes (not just features), making it easier for customers to choose—and easier for Google to rank.
Ran an in-depth SEO audit (coverage gaps, content opportunities, schema priorities)
Implemented FAQ + review schema to improve visibility and credibility in search
Replaced discounting with a free gift offer to protect margins and lift AOV
We kicked things off with a full SEO audit to spot keyword gaps and quick-win schema upgrades. Then we rebuilt key product detail pages to sell outcomes (not just features), making it easier for customers to choose—and easier for Google to rank.
Ran an in-depth SEO audit (coverage gaps, content opportunities, schema priorities)
Implemented FAQ + review schema to improve visibility and credibility in search
Replaced discounting with a free gift offer to protect margins and lift AOV
Category:
SEO & Web Design
Category:
SEO & Web Design
Year:
2025 - Ongoing
Year:
2025 - Ongoing
Client:
PawsomeBox
Client:
PawsomeBox
Location:
Austria
Location:
Austria
Fast turnaround, high quality, and zero hand-holding required. They understood the brief immediately and kept everything aligned with our goals.
Emilio
CEO
Fast turnaround, high quality, and zero hand-holding required. They understood the brief immediately and kept everything aligned with our goals.
Emilio
CEO
Results
Keyword ranking improvement
Keyword ranking improvement
Organic traffic growth
Organic traffic growth
Lead conversion rate
Lead conversion rate
