Precision Plumbing: 92 Calls in 30 Days
Precision Plumbing: 92 Calls in 30 Days
Generating 92 qualified calls in 30 days through focused Google Ads + CRO.


PROJECT OVERVIEW
Precision Plumbing & Septic is a family-owned company in Canton, GA focused on urgent septic work. The problem wasn’t visibility—it was quality: too many clicks that didn’t turn into calls, and leads that were either unqualified or too expensive.
Their marketing was spread across too many keywords and locations, which diluted relevance and didn’t match the “I need help right now” intent of septic emergencies. Our goal was simple: make the phone ring with the right customers.
Precision Plumbing & Septic is a family-owned company in Canton, GA focused on urgent septic work. The problem wasn’t visibility—it was quality: too many clicks that didn’t turn into calls, and leads that were either unqualified or too expensive.
Their marketing was spread across too many keywords and locations, which diluted relevance and didn’t match the “I need help right now” intent of septic emergencies. Our goal was simple: make the phone ring with the right customers.






OUR APPROACH
We built a lean, call-first funnel designed for fast decisions.
Consolidated ad groups to increase relevance and cut wasted spend
Rebuilt the landing page in Framer for speed + a clearer “call now” path
Added tap-to-call UX (strong hero CTA + sticky call action)
Narrowed focus to the highest-intent keyword/theme (septic tank pumping)
We built a lean, call-first funnel designed for fast decisions.
Consolidated ad groups to increase relevance and cut wasted spend
Rebuilt the landing page in Framer for speed + a clearer “call now” path
Added tap-to-call UX (strong hero CTA + sticky call action)
Narrowed focus to the highest-intent keyword/theme (septic tank pumping)
Category:
Web Design/SEO/Google Ads
Category:
Web Design/SEO/Google Ads
Year:
2023 - Ongoing
Year:
2023 - Ongoing
Client:
Precision Plumbing & Septic
Client:
Precision Plumbing & Septic
Location:
Canton, GA
Location:
Canton, GA
Fast turnaround, high quality, and zero hand-holding required. They understood the brief immediately and kept everything aligned with our goals.
Emilio
CEO
Fast turnaround, high quality, and zero hand-holding required. They understood the brief immediately and kept everything aligned with our goals.
Emilio
CEO
Results
Keyword ranking improvement
Keyword ranking improvement
Organic traffic growth
Organic traffic growth
Lead conversion rate
Lead conversion rate

