Precision Plumbing: 92 Calls in 30 Days

Precision Plumbing: 92 Calls in 30 Days

Generating 92 qualified calls in 30 days through focused Google Ads + CRO.

PROJECT OVERVIEW

Precision Plumbing & Septic is a family-owned company in Canton, GA focused on urgent septic work. The problem wasn’t visibility—it was quality: too many clicks that didn’t turn into calls, and leads that were either unqualified or too expensive.

Their marketing was spread across too many keywords and locations, which diluted relevance and didn’t match the “I need help right now” intent of septic emergencies. Our goal was simple: make the phone ring with the right customers.

Precision Plumbing & Septic is a family-owned company in Canton, GA focused on urgent septic work. The problem wasn’t visibility—it was quality: too many clicks that didn’t turn into calls, and leads that were either unqualified or too expensive.

Their marketing was spread across too many keywords and locations, which diluted relevance and didn’t match the “I need help right now” intent of septic emergencies. Our goal was simple: make the phone ring with the right customers.

OUR APPROACH

We built a lean, call-first funnel designed for fast decisions.

  • Consolidated ad groups to increase relevance and cut wasted spend

  • Rebuilt the landing page in Framer for speed + a clearer “call now” path

  • Added tap-to-call UX (strong hero CTA + sticky call action)

  • Narrowed focus to the highest-intent keyword/theme (septic tank pumping)

We built a lean, call-first funnel designed for fast decisions.

  • Consolidated ad groups to increase relevance and cut wasted spend

  • Rebuilt the landing page in Framer for speed + a clearer “call now” path

  • Added tap-to-call UX (strong hero CTA + sticky call action)

  • Narrowed focus to the highest-intent keyword/theme (septic tank pumping)

Category:

Web Design/SEO/Google Ads

Category:

Web Design/SEO/Google Ads

Year:

2023 - Ongoing

Year:

2023 - Ongoing

Client:

Precision Plumbing & Septic

Client:

Precision Plumbing & Septic

Location:

Canton, GA

Location:

Canton, GA

Fast turnaround, high quality, and zero hand-holding required. They understood the brief immediately and kept everything aligned with our goals.

Emilio

CEO

Fast turnaround, high quality, and zero hand-holding required. They understood the brief immediately and kept everything aligned with our goals.

Emilio

CEO

Results

0

Keyword ranking improvement

0

Keyword ranking improvement

0

Organic traffic growth

0

Organic traffic growth

0

Lead conversion rate

0

Lead conversion rate